You only have one chance to make
a good first impression. We strive to help our clients make
it a good one. At the same time we help clients build lasting
relationships with the media. We work with clients to create
smart, proactive, ongoing PR campaigns that:
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Generate positive press coverage |
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Build perception of industry leadership |
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Generate sales leads |
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Attract investors |
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Build overall visibility |
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 Our
Approach to Media Relations
Moody and Associates develops courteous, professional effective
media relations campaigns.
We work to make the media’s job easier, which usually
results in better coverage:
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Their readers want good
stories. We give them good stories. |
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They have rules of engagement.
We listen, learn and respect them. |
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They’re time-constrained.
We give them straight scoop. |
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And our clients’
media rooms are well-stocked and easily-navigable. |
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If you want to influence what people think
about you, you must work with the media - on their terms. This
includes traditional influencers - reporters and analysts -
and new influencers - bloggers, podcasters, etc.
Consumer journalists also have a voice to share. Make people happy and they'll
become your evangelists. Word of (WOM) marketing is all about community, conversation and collaboration.
We help clients work with the media and consumer journalists
to maximize the impact of their press coverage.
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Compelling
Communications
| Compelling communications start with a clear understanding
of the market situation, competitive positioning, target
audiences and salient benefits of each product or service.
Sounds like marketing 101, but without this discipline,
communications can miss their mark. |
We work with each client to understand their business, then
we:
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Recommend how to use media relations
to help reach their goals. |
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Crystallize complex stories into crisp
messages and communications. |
Written
Examples
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Ready
to Establish a Relationship with Us?
When it comes to formalities, we’re pretty informal. It’s
our goal to develop mutually-beneficial, long-term relationships.
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No minimum
retainers. Instead, we ask that clients pay for our efforts
on their behalf, which can scale up or down as needs and
objectives change over time. |
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We work with clients to
establish a monthly “budget ceiling” that
correlates to the activity level needed to achieve objectives.
If the workload is less, we bill less. |
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If more effort is needed
to achieve objectives, we’ll scale it higher with
our client’s permission. |
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We back each monthly invoice
with a written activity report. |
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We do not mark up out-of-pocket
expenses. These are passed onto clients at cost. |
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Regardless of size, all our clients receive our attention, our
honesty, creativity, insight, responsiveness, and extreme value
for their public relations dollar.
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Big
Surprises Come in Small Packages
We are a small firm that gets results. Drawing
from extensive marketing backgrounds, principals Bill
and Michelle Moody have 45 years of combined experience
promoting products and services.
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About Michelle
Michelle Moody has more
than two decades of experience in consumer and business-to-business
public relations (PR) and marketing communications (Marcom)
campaigns worldwide. Over
her career Moody has conducted local, national and international
PR campaigns generating placements in Business Week,
The New York Times, USA Today, The Wall Street Journal,
The Associated Press, San Jose Mercury News, Engadget,
Gizmodo, PC Magazine, PC World, WIRED,
CNET, eWeek, Information Week, EE Times, Electronic
Design, Parents and Working Mother, among others.
Her work has also resulted in briefings
with analyst firms such as the Gartner Group, IDC, Creative
Strategies, Strategy Analytics, Darnell Group and Jupiter
Research.
She founded Moody & Associates
in 1997 when a former Cyrix colleague asked her to develop
a PR campaign for processor-upgrade-specialist Evergreen
Technologies. As principal of the firm, she develops
PR strategies and campaigns for clients involved in
high-tech, marketing and non-profit businesses.
Previously, as the marketing communications
director for BancTec, she selected and trained the company’s
first PR firm and managed collateral development, trade
shows and the website.
With Cyrix Corporation from 1991 –
1996, Moody played a role in the “PR processor
wars,” first as PR manager, then International
PR/Marcom manager and then worldwide PR manager. She
managed, planned and/or implemented:
· worldwide PR resources, including US and European
agencies
· high-impact product launches
· hands-on media relations in Europe, often serving
as spokesperson
· press tours
· product review program for processor upgrades
& Cyrix-branded PCs
Moody has also worked for expert-system-software-company
Syntelligence as Marcom director and for ATM-developer
Omron Financial Systems as its manager of advertising
and PR.
She began her career in 1985 as an
account executive at The Richards Group advertising
agency, directing consumer and business-to-business
marketing, advertising, media and budget-planning activities
for clients in the banking, consumer products, and newspaper
industries.
Moody received a bachelor of business
administration from Southern Methodist University in
Dallas in 1985, graduating cum laude with a concentration
in marketing and a minor in English.
Moody has served as the public relations
chair for Tablescapes, the annual fundraiser of the
non-profit Kappa Kappa Gamma Dallas alumnae association.
LinkedIn: http://www.linkedin.com/in/michellemoody
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About Bill
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Bill Moody has more than three
decades of experience in public relations, marketing,
sales operations and business strategy. His background
working for sales organizations in technology companies
gives Moody a bottom-line orientation and the ability
to understand the big picture.
Moody joined his wife Michelle at Moody & Associates
in 2002 where he manages national media relations and
product review programs for clients. He has conducted
product launches and visibility maintenance campaigns,
generating placements in Business Week, The New York Times,
Parade, USA Today, Chicago Tribune, Parents, and major
technology trade publications, online media and blog sites.
Previously, he spent twelve years in the software industry
in various headquarter positions at Legato, Qualix, Candle
and Legent where he motivated and supported salespeople
and sales managers. He revamped, developed and maintained
sales compensation programs, streamlined forecasting systems,
managed telesales (inside sales), developed worldwide
sales budgets, and organized and managed sales 100% Presidents’
Clubs. Moody also spent seventeen
years in the early-stage Automated Teller Machine (ATM)
industry. He served as the vice president of operations
for Omron Financial Systems. Working with Docutel Corporation
for thirteen years, Moody progressed from a system engineer
to regional systems manager, project manager, director
of marketing services and director of corporate planning.
As director of marketing services he managed contract
administration, hardware and software scheduling, advertising,
sales development and product marketing.
Moody received a bachelor of science
in industrial administration from Iowa State University
along with a minor in industrial engineering.
He has also coached local youth basketball and volleyball
and enjoys reading.
LinkedIn: http://www.linkedin.com/in/billmoody
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