Moddy & Associates

 
  LapWorks - Client since 2002   Harmonic Vision - Client since 2003  
  UpBeat Audio   CAP-XX - Client since 2005  


Harmonic Vision - Client since 2003

"Moody & Associates delivers expert PR advice and executes campaigns that get PR results. They have been flexible, scaling their efforts up and down as our needs have changed over time." -- Phil Rockenbach, president of Harmonic Vision


Background:

Harmonic Vision needed to create demand with multiple target audiences for its Music Ace software which makes learning music theory fun. Moody & Associates developed a multi-year PR campaigns reaching out to:

Parents - for Music Ace Deluxe which launched into retail in 2003
Educators in K-12 and private music studios – to encourage upgrades to a newly-enhanced Music Ace Maestro music theory curriculum

Moody & Associates achieved:

Compelling contributed articles working with educators who rely on Music Ace
Compelling pitches explaining music education's positive impact on academics
Reviews, news and awards in parenting and homeschooling media
Reviews, news and awards in education media ( K - 12 and music)

Highlights
of ongoing, multi-year PR campaign:

Business Week Working Mother American Music Teacher
USA Today All about Kids Teaching Music
Child Magazine At Home Moms Music Education Technology
Mothering Practical Homeschooling School Band & Orchestra
Clavier
Parents Magazine Consumer Guide CBS Early Show website
Scholastic Parent & Child Technology & Learning Nightly Business Report - Tech Talk segment
About.com eSchool News Tony Danza Show
Superkids Teaching K - 8 Numerous state and city parenting publications.

Achieved numerous editiorial awards for both the
consumer and educators software:


 
Practical Homeschooling iParenting Media Homeschooling Parent
National Parenting (NAPPA) Dr.Toy ComputED Eddie Award
Parent's Choice Foundation Computer Times Association for Library Service to Children
National Parenting Center At Home Moms Technology & Learning Award of Excellence
Edutaining Kids
Parent To Parent    
 
   
More success stories are in the works. Please come back and check them out.